M2insights is a Southeast Asia focused market research and consulting firm.

M2insights has a strong background in economics, finance, and accounting, and we are committed to provide easy-to-understand business insights to help our clients understand how their business fits within a country’s current economic and industry trends. We assist our clients in monitoring changes in the supply, demand, and regulatory conditions in a specific city, country, or region. Our service analyzes the total addressable market and forecasts the market potential of your products or business ventures.

Our firm has also assisted investment companies who are performing research on a potential portfolio company or M&A target to determine the actual market size, value, and potential return on the investment.

Our firm provides due diligence investigations and company background checks to ensure that your company is dealing with a reliable counterpart. Our investigations focus on publicly available information including criminal, civil, bankruptcy, credit checks, and media and database checks. In addition to those, we can also perform physical visits and reputation check with sources from within the industry. M2insights currently offers this service in Indonesia and Singapore.

M2insights assists clients in evaluating their unique selling points and their competitors’ strategies and capabilities. We help our clients in analyzing the potential market. We also deep dive on the competitors’ product or service, their strengths and weaknesses, and market share. This enables us to create a tailored strategy to help our clients stay ahead of the competitors.

Products or services that work well in your home markets may not be suitable for Southeast Asia. Localization maybe driven by regulatory requirements or a cultural preference. This is one of the reasons why FMCG companies launch different products in different countries, and global fast food chains may have different menus in each country where they are present.

Our market research will allow your business to identify what needs to be localized to improve your consumer satisfaction and increase your consumer base.

Alternative data has long been used by institutional investors to make a better investment decision. Many companies have followed the trend to understand more about the industry, country, and region that they are operating in and to stay ahead in their respective industries. At M2insights, our team assist our clients in finding and interpreting alternative data that is relevant to their business operations in Southeast Asia, including Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam.

Our team has diverse experience from across different business sectors. This allows us to look at different perspectives to deliver a creative business strategy. We create tailored business strategy for our clients based on market insights, the clients’ constraints and resources, and the current acknowledged best business practices.

M2insights aim to help companies navigate market uncertainties, identify hidden opportunities, and execute strategic plans to seize those opportunities. We can work with your team to establish feasible targets and determine a suitable market entry or growth strategy.